All things you need to know about Shopify Metaobjects

Written by: Hinal Ranpariya

All things you need to know about Shopify Metaobjects

Discover the power of Shopify metaobjects, allowing you to craft your own custom data models for a truly unique online store experience.

Our step-by-step guide will lead you through the process of adding and setting up your first Metaobjects on a product page. Don't miss out on the valuable tips at the end, where we explore additional ways to elevate your storefront with dynamic content.

Unlock the potential of your Shopify store with metaobjects and take control of your online presence today!

What are the Shopify Metaobjects?

A special kind of data structure known as a metaobjects allows retailers to create customized data models for their physical stores. These metaobjects have multiple fields that help define the object and its details.

In simple terms, metaobjects are like extra organized data tools that help with storing and managing information. They act as personalized content blocks that you can include on any page or section within your Shopify theme.

They also help simplify tasks. Shopify metaobjects can stand alone or be added to existing Shopify objects, similar to Metafields.

Shopify metaobjects are super flexible because they let store owners customize fields and attributes to fit their business perfectly.

Value of Shopify Metaobjects

In Shopify, metaobjects refer to behind-the-scenes data connected to different parts of your online store, like pages, blog posts, collections, and products. Even though shoppers don't see this data, it's super important because it helps search engines understand and display your content properly.

In E-commerce

  1. Metadata includes details about products, orders, collections, and customers.
  2. It's stored in metaobjects on platforms like Shopify.
  3. It's crucial for tracking stats, improving SEO, and tailoring your site.

Customization and Expansion

  1. Metaobjects are a key part of an e-commerce platform's extension system.
  2. They allow developers to assign unique metadata to different items.
  3. This opens up possibilities for making your store more personal and flexible.

Integrations and APIs

  1. APIs (Application Programming Interfaces) help connect different parts of a system.
  2. They let developers work with extra information about things in the system.
  3. This helps make new apps or connect the system to other systems.

Shopify Theme

  1. When creating a theme, we use metaobjects to hold more details.
  2. These details control how the theme looks and behaves.
  3. This can include custom settings to change how the theme appears and works.

How to Creating a Shopify Metaobjects for Shopify store

Just head to the Admin page. You'll notice a new section called Content, where you can find the Metaobjects menu. From there, you can create and set up Metaobjects to tailor your store exactly how you want it.

Step 1: Create Metaobjects

To start making a Metaobjects, first, you need to Add a Definition. Just click on the button and type in the name of your Metaobjects.

How to Creating a Shopify Metaobject

Step 2: Setting up the fields

Next, you'll need to add various fields to your Metaobjects. These fields will display the data you want to show for the Metaobjects, like images or text.How to setting up the fields

How to setting up the fields

To add a field, click the "Add field" button and choose the field type that matches the content you want to include. For example, if you want to add an image, select "File."

Once you've selected the field type, you'll need to provide some details for that field. Give it a name, a brief description, and specify if there will be one or more pieces of content in it.

If the field requires certain information, mark the "Required field" box in the Validation section. You can also set rules for the field in this section.

Repeat this step for each field you want to include in your Metaobjects. You can add up to 40 fields. When you're finished, click "Save."

Step 3: Add entry

Once you've hit the Save button, you'll go back to the Content section and be asked to create an entry. This is where you'll fill in all the details and data for the fields you've set up in your Metaobjects.

How to add entry in metaobjects

Simply click the Add entry button and choose the Metaobjects you've created from the list. This will bring you to a page with a form containing all the fields you've defined for your Metaobjects. Here, you just need to input all the information for each entry you want to include in the Metaobjects.

Step 4: Assigning Metaobjects

Now, let's talk about where your Metaobjects entries will show up. This will depend on what you're trying to achieve, but the process is pretty straightforward.

How to assigning metaobject

First, decide which part of your store you want the Metaobjects entries to appear. You can do this by going to Settings > Custom data. 

For instance, if you want them to show up on specific product pages, choose "Products." Then, click on "Add definition" and fill in the name and description for your Metafields.

Next, under "Select type," find "Metaobjects" in the list under "Reference" and select it. This will allow you to choose the Metaobjects you want to attach to that section of your store. 

Once you've done that, hit "Save." Now, you can assign an entry to the section of your store where you set up the Metaobjects. 

For example, if you want the Metaobjects to appear on Product pages, you can select an entry from your Metafields.

Step 5: Show Metaobjects in theme

Keep in mind that these instructions only apply to Online Store 2.0. To get started, go to Online Store > Themes in your Shopify Admin. From there, choose a theme and click Customize.

Once you're in the customization menu, select the section of your store where you want to display entries from your Metaobjects.

Now, it's time to add your Metaobjects entries to a new section. Simply click on Add section from the menu on the left, then drag it to the spot you want it to appear on your store's page.

Show metaobjects in theme

Metaobjects Benefits for your Shopify store

Metaobjects play a crucial role in managing your Shopify store effectively. Here's why they're essential:

1. Increased Efficiency and Consistency

Using metaobjects saves time and reduces errors. Instead of entering data separately for each product, you can use reusable metaobjects with preset fields. This ensures consistency across all products and minimizes the risk of human error.

2. Better Product Management

Metaobjects help organize and optimize your Shopify store, making it easier to find products. With tags, categories, and other features, you can efficiently manage a large inventory, ensuring it's searchable and well-organized.

3. All-in-One Updates

Making changes in one spot is a big plus with Metaobjects. If you need to tweak something, just update the metaobjects, and all places where it's used will automatically show those changes.

4. Website-wide Tweaks

Metaobjects let you quickly and easily tweak your entire site. Any adjustments you make to a metaobjects will impact every part of your site that uses it. This feature is great for keeping a consistent look and feel across all your website's sections.


By using metaobjects, businesses can create custom data models that give them more flexibility and control over their Shopify stores. This helps create a unique and exciting shopping experience for customers.

Our easy-to-follow guide offers valuable tips on how to add and set up metaobjects on your Shopify store.

At Tameta Tech, we know how important it is to use innovative tools like metaobjects to make Shopify stores better. Explore the possibilities of Shopify metaobjects with Tameta Tech and transform your Shopify store today.

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