Shopify Success Blueprint: Best Products to Sell on Shopify 2024

Written by: Rinal Rangani

Shopify Success Blueprint: Best Products to Sell on Shopify 2024

As we all know Shopify was founded in 2006 by Tobias Lütke and Scott Lake. Right?

But many may not know how Shopify came to life, well read carefully today gonna tell the story of Shopify's success and how it makes your store's success blueprint.

Shopify’s Success

Shopify was born out of the frustration of its founders, Tobias Lütke and Scott Lake. Back in 2004, they wanted to start an online snowboard shop called Snowdevil. But there was a problem: existing E-commerce platforms were clunky and difficult to use.

Being a programmer, Lütke decided to take matters into his own hands. He built his own E-commerce platform for Snowdevil, and after two months of development, the online store was launched.

Here's the interesting twist: the story of Shopify doesn't end there. Lütke and his partner realized that the E-commerce platform they built for Snowdevil could be useful for other entrepreneurs as well. So, in 2006, they took the platform that powered Snowdevil and launched it as a separate service – Shopify. 

But, Nowadays there are many other E-commerce platforms available also. Then why Shopify is perfect for your business?

Why Shopify?

Shopify is a user-friendly platform. It has lots of helpful features like customizable designs, payment options, and tools to manage orders and inventory. Even if you're not a tech expert, you can still use it to sell your products online. 

Shopify also offers customer support and a big community of users who can help if you run into any problems. Overall, Shopify is a popular choice for anyone looking to start an online business.

Shopify started as a simple tool but quickly grew into a multi-billion dollar platform used by over 1.7 million businesses globally in around 175 countries to sell their products online. 

If you're interested in learning more about why Shopify stands out compared to other platforms, feel free to check out our previous blogs on Shopify Vs Dukaan, Shopify Vs WordPress, and Shopify Vs Bigcommerce.

Why can’t I sell what I want to sell on Shopify?

Well, that's a pretty good question, you can sell various types of products on Shopify, as it’s one of the well-known and flexible platforms for entrepreneurs who want to set up their own online stores. However, there are certain limitations and factors to consider when choosing what to sell.

Firstly, Shopify has rules against selling certain items due to legal reasons, Shopify's policies, restrictions from payment processors, and limitations related to shipping and fulfillment. We'll discuss these further in the last section of this article.

What to sell on Shopify: Top 100 Products and 10 Categories for your business

Many successful businesses begin with a great idea. This could be a new invention, a fresh version of something old, or a product that's currently popular. 

But what if you want to start a business before you have a specific idea? How do you find something to sell when you're just starting out?

It might seem overwhelming because it seems like everything is already for sale online. However, new brands start all the time, proving that there's always room for new ideas. By doing research, keeping an eye on trends, and understanding what customers want, you can find a product that will sell well. Here are some of the top product ideas and categories that already tend to perform well on Shopify which help you to think what to sell on Shopify.

1. Home decor products

Home decor products

The home decor market is big and day-by-day getting bigger, as lots of people want to make their living spaces unique and special. It offers a wide range of products and styles, and customization options, which allow sellers to target their specific niches.

In 2024, focus on selling home accessories and decor that match current trends. Offer eco-friendly products using sustainable materials, which are very popular. Smart home gadgets are also trending, making it easier for homeowners to control their spaces. Minimalist designs are in demand for their clean and simple look. Personalized items are popular, letting people add their unique touch to their homes.

Top 10 Products to sell on Shopify

  • Throw Pillow Covers
  • Wall Art Prints
  • Candles and Diffusers
  • Decorative Vases
  • Rugs and Mats
  • Planters and Plant Stand
  • Tableware and Serving Sets
  • Mirrors
  • Storage Baskets and Organizers
  • Throw Blankets, and much more……..

2. Fashion and Apparel

Fashion and Apparel

Fashion and apparel are popular categories for Shopify sellers. Industry is vibrant and constantly evolving, with a growing number of individuals seeking to express their unique style and personality through their wardrobe choices. 

This dynamic market has many different types of products and styles, giving sellers lots of chances to meet specific preferences and trends.

In 2024, fashion is focused on sustainability, innovation, and personal style. More people are choosing eco-friendly materials like organic cotton and recycled fabrics. 

Smart clothing with tech features is also gaining popularity.  Simple designs and personalized options are in demand, allowing everyone to express their unique style. 

Want to Learn more: Shopify Store for Clothing.

Top 10 Products to sell on Shopify

  • Women’s Clothing
  • Men’s Clothing
  • Accessories
  • Footwear
  • Kids and Baby Clothing
  • Athleisure
  • Ethnic and Cultural Wear
  • Seasonal Collection
  • Plus Size Clothing
  • Vintage and Retro Clothing, and much more……..

3. Pet Supplies

Pet Supplies

Selling pet products and accessories on Shopify is a great opportunity because of the consistent growth and strong interest in the pet industry. As more people become pet owners and show a willingness to invest in their pets' well-being, there's a growing demand for unique and top-notch pet accessories. 

Dedicated pet owners are constantly seeking products that improve their pets' comfort, health, and appearance. This market offers a range of possibilities to specialize in and build a recognizable online brand.

Want to know:  How to start shopify store for your Pet business in 2024 - Read this.

Top 10 Products to sell on Shopify

  • Leack-proof poopbages
  • Cat litter
  • Dog toys
  • Dog creates
  • Rope leashes
  • Rawhide kabobs
  • Hair removers
  • Sloe feeder dog bowls
  • Probiotic chews
  • Treats, and much more…….

4. Beauty and Personal care products

Beauty and Personal care products

The beauty industry is growing as more people focus on self-care and enhancing their beauty routines. In 2024, there's a demand for eco-friendly, effective, and personalized products. Many prefer natural ingredients and sustainable packaging. 

Technology is also making skincare easier with smart devices. Simple and clean beauty products are trendy, emphasizing quality and transparency. Customized skincare and personalized fragrances cater to specific needs and styles. Overall, the beauty market in 2024 is all about sustainability, innovation, and personal touch.

Top 10 Products to sell on Shopify

  • LED face masks
  • Eyeliner pencil
  • Pimple patches
  • Sunscreen
  • Face roller
  • Men’s grooming kits
  • Body wash
  • Travel bottles
  • Foundation brushes
  • Skin care oil, much more……

5. Jewelry and Accessories

Jewelry and Accessories

The jewelry and accessories industry is booming, offering many ways for people to show their style. In 2024, eco-friendly jewelry made from recycled metals and ethical gemstones is popular. Innovative designs with smart features, like wearable tech, are changing how we wear accessories. Personalized jewelry, such as custom-made pieces or engraved designs, remains a favorite for expressing individuality. 

Overall, By offering eco-friendly options, integrating smart features, and providing personalized designs, sellers can cater to the evolving tastes and values of today's accessory enthusiasts.

Top 10 Products to sell on Shopify

  • Necklaces
  • Earrings
  • Bracelets
  • Rings
  • Watches
  • Handbags and Purses
  • Hair Accessories
  • Jewelry Boxes and Organizers
  • Scarves and Wraps
  • Belt

6. Health and Wellness

Health and Wellness

The health and wellness industry is evolving to focus on overall well-being. In 2024, popular trends include eco-friendly products with natural ingredients and sustainable packaging. Technology is also playing a big role, with apps and smart devices helping people manage their health better. 

Personalized health experiences, like custom nutrition plans and virtual coaching, are becoming more common, tailoring wellness to individual needs. Overall, the trend in health and wellness is a vase that helps the seller to grow their business based on their niche product.

Top 10 Products to sell on Shopify

  • Vitamins and Supplements
  • Fitness Equipment
  • Natural Skincare and Beauty Products
  • Nutritious Snacks and Foods
  • Aromatherapy and Essential Oils
  • Personal Care Products
  • Wellness Books and Journals
  • Recovery and Pain Relief Products
  • Sleep Accessories
  • Health Monitoring Devices

7. Home Office equipment and Consumer electronics

Home Office equipment and Consumer electronics

The consumer electronics market is booming and is expecting. Recently, Shopify stores selling home office equipment have seen steady demand because of changes in how we work. More people are working from home or using hybrid work models, leading to increased spending on home office gear.

Online stores selling consumer electronics focus on items like cables, cameras, LED projectors, and smartwatches. It's important for Shopify store owners to understand and target specific groups of customers, such as gamers, parents working from home, and college students, as their needs vary greatly.

Top 10 Products to sell on Shopify

  • Standing Desks
  • Wireless Keyboards and Mice
  • Desk Organizers and Storage Solutions
  • Monitor Stands and Mounts
  • Noise-Canceling Headphones
  • Smart Home Devices
  • Webcams and Microphones
  • Portable Chargers and Power Banks
  • Wireless Printers and Scanners
  • Laptop Stands and Cooling Pads

8. Hobby and Craft

Hobby and Craft

Hobby and Craft products are always popular, like personal care items. They appeal to diverse interests and attract passionate customers. By focusing on targeted marketing and curated product choices, you can build a loyal customer base. 

For 2024, consider selling DIY crafts, home fitness gear, outdoor equipment, educational toys, tech gadgets, and eco-friendly products. These align with trends in personal development, wellness, sustainability, and quality leisure time.

Top 10 Products to sell on Shopify

  • DIY Craft Kits
  • Specialty Yarn and Threads
  • Art Supplies
  • Scrapbooking Materials
  • DIY Candle-Making Kits
  • Handmade Jewelry
  • Woodworking Tools and Materials
  • Model Kits
  • Calligraphy Supplies
  • Crafting Machines

9. Phone Accessories

Phone Accessories

Smartphones are really popular, and that's made smartphone accessories a big business. They should be a separate category in successful Shopify stores. If you're not sure what to sell online, consider smartphone accessories—they're widely used and important.

The global market for cell phone accessories is expected to reach $413.2 billion by 2030, showing steady growth. To stand out in this competitive market, think about offering personalized smartphone accessories. This can help you connect with customers and increase sales.

Top 10 Products to sell on Shopify

  • Phone Cases
  • Screen Protectors
  • Phone Mounts and Holders
  • Charging Cables and Accessories
  • PopSocket Grips
  • Bluetooth Headphones and Earbuds
  • USB-C power adapters
  • Phone Camera Accessories
  • Phone Skins and Decals
  • Smartphone Cleaning Kits

10. Kid Products

Kid Products

Kids Products is an always-popular product to sell in both online and offline stores. This market is consistently in demand as parents and family members are always looking for new and trendy products for their loved ones. You can take advantage of this profitable opportunity with the Right Approach to Product selection, marketing, and branding. 

In 2024, Offering unique designs, organic materials, or personalized and customized options could set your Shopify store apart in this competitive space. If you want to sell products that have high demand, then kid product is one of the good options.

Top 10 Products to sell on Shopify

  • Organic baby clothing
  • Teething toys
  • Water-based wipes 
  • Baby healing ointment 
  • Baby bottles
  • Diapers
  • No-touch forehead thermometer
  • Chew toys for infants 
  • Stroller fans 
  • Baby healing ointment

What does “best” mean? while choosing the product to sell on Shopify.

When deciding which products are the "best" to sell on Shopify, it means considering various important factors like products which is high in demand, and low competition, etc. Let's look into all these factors.

  • Market Demand

  • Is there a healthy customer base for the product? Research trends and use tools like Google Trends to see search volume and consumer interest.

    Are there already a lot of sellers in the market, or is there space for new people to start selling? Consider unique selling points or a specific niche within the market.

  • Profitability

  • Can you set a price for the product that covers your expenses and still allows you to make a profit? Factor in manufacturing, shipping, marketing, and Shopify fees.

    Is there a healthy profit margin? Aim for a margin that allows you to reinvest in your business and grow.

  • Competition

  • How much competition is there for the product? While competition isn't always bad, a highly saturated market might make it harder to stand out.

    Can you differentiate your product or brand to attract customers? Offer unique features, superior quality, or excellent customer service.

  • Your Passion & Expertise

  • Are you passionate about the product category? Enthusiasm can translate into better marketing and customer service.

    Do you have some knowledge or experience with the product? Understanding the product allows you to make informed decisions and connect with customers better.

  • Shopify Considerations

  • Shipping: Consider the size, weight, and fragility of the product. Shipping costs can significantly impact profitability.

    Fulfillment: Will you handle fulfillment yourself or use a dropshipping model? Factor in storage needs and logistics.

    Marketing & Sales: How will you reach your target audience? Shopify offers marketing tools and apps to help you promote your products.

    Here's a breakdown of how these factors can affect your choice

    High demand + High Profitability + Low Competition + Passion = Great Product Choice

    High demand + Low Profitability + High Competition + No Passion = Re-evaluate

    By considering these factors, you can move beyond just "best" and choose a product that has the potential to be successful on Shopify for you.

    How to find top products to sell on Shopify?

    Discover Your Passion: Your interests are your guide. What gets you excited? Fitness gadgets? DIY projects? Let your passion lead you to the right products.

    Follow Trendy Shops: Check out successful Shopify stores and popular marketplaces. What's selling well? Can you put a unique spin on it or target a specific group within that market?

    Use Social Media: Browse Instagram and Pinterest. Which products are creating a buzz? Look for trending hashtags to find fresh ideas.

    Focus on Solutions: Identify common problems in your niche. Offer products that solve these issues creatively and add value for your audience.

    Create Special Collections: Instead of gathering random items, create themed collections around hobbies or occasions. This helps customers see how products fit together and encourages more sales.

    Explore Wholesale Deals: Look into platforms like Alibaba for bulk discounts on a range of products. Negotiate smartly to boost your profits.

    Test, Learn, Succeed: Start small with a curated selection of products. See how customers respond and adjust your offerings based on what works best.

    Remember:  Quality over quick sales.  Source high-quality products that build trust and loyalty, making customers return for more.

    This roadmap will help you find top-selling Shopify products that can make your store stand out!

    Things that are banned on Shopify

    Shopify prioritizes creating a safe and legal space for both buyers and sellers. To achieve this, they restrict the sale of certain products on their platform. This includes illegal goods like drugs and weapons, as well as age-restricted items such as tobacco and alcohol. Financial and professional services like investment advising and debt reduction are also prohibited.

    To protect intellectual property rights, Shopify prohibits selling counterfeit or copyrighted items. They also ban products promoting unethical practices like get-rich-quick schemes or fake references. Selling online pharmacies or prescription drugs is generally not allowed, except in certain regions. Remember, this list isn't exhaustive, and products illegal in your target markets are also off-limits. Some categories may face limitations due to payment processor policies. For the latest list of prohibited items, refer to Shopify's Terms of Service directly.


    Entering into the Shopify business with a focus on market needs and upcoming trends is a smart move for new store owners. This year's popular products offer opportunities to be innovative, offer personalization, and build stronger connections with your audience.

    Use these tameta.techs insights to shape your product selection, making sure your offerings align with current trends while making your brand stand out in a competitive online market. 

    Embrace the challenge ahead, as there's great potential for those who are prepared to take advantage of it!

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