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Case Study

From Offline Presence to Massive Online Growth

Shree Raj Veg Khausa is a popular ready-to-eat food brand known for its authentic Surti Khausa. With a strong offline presence across Gujarat, the brand wanted to build a stronger digital presence and make its products easily accessible to customers online. 

Services offered:

1. Shopify Website Development
2. Social Media Management

1.

The Snapshot

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Shree Raj Veg Khausa had already built a strong name in Gujarat with its authentic Surti Khausa and a growing network of 31+ branches. But while customers were familiar with the brand offline, there was an opportunity to bring the same trust, taste, and product experience online.

Tameta Tech partnered with Shree Raj Veg Khausa to build a Shopify-powered digital storefront that made it easier for customers to discover different Khausa variants, understand the products, and place orders online. The digital experience also created dedicated journeys for franchise and B2B enquiries while strengthening the brand’s social media presence.

With a clearer online product experience and stronger digital communication, the brand was able to extend its reach beyond physical stores and build a stronger foundation for online growth.

Checkout the website

Shree Raj Veg Khausa
2.

The Challenge

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Shree Raj Veg Khausa already had a strong offline presence with its popular Surti Khausa, multiple product variants, and 31+ branches across Gujarat. The brand needed a strong online presence that could take its ready-to-eat products beyond Surat, make online ordering easier, and present the brand and products in a clear and trustworthy way.

  • Strong Offline Brand, Limited Online Presence – Bringing an established local food brand into a stronger digital space.
  • Online Product Discovery – Making it easy for customers to explore Regular, Jain, Butter, Cheese and other Khausa packs.
  • Easy Online Ordering – Creating a simple shopping journey for customers across India.
  • Ready-to-Eat Product Communication – Clearly presenting product benefits like quick preparation, convenience and shelf life.
  • Brand Trust Online – Communicating the brand's authentic Surti taste, pure-veg positioning and hygiene focus.
  • Multiple Customer Journeys – Creating dedicated paths for regular customers, franchise enquiries and B2B orders.
  • Social Media Presence – Building consistent digital communication around products, brand story and Surti food culture.
  • Scalable Digital Storefront – Creating a Shopify website that could support online sales and future brand expansion.
3.

The Solution

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Tameta Tech developed a Shopify website focused on simple product discovery, easy online ordering, and a clear brand experience. The website brings together the brand story, product range, online shopping, marketplace availability, franchise enquiries and B2B opportunities in one place. Along with the website, Tameta Tech worked on the brand's social media presence to create consistent communication and improve online visibility.

Solution Features:

  • Shopify Website Development – Built the complete eCommerce website for Shree Raj Veg Khausa.
  • Product & Collection Structure – Organized different Khausa variants and packs for easier product discovery.
  • Conversion-Focused Product Pages – Added clear product information, preparation steps, pricing and buying options.
  • Easy Online Ordering – Created a simple customer journey from product discovery to checkout.
  • Brand Storytelling – Presented the journey of Shree Raj Khausa and its Surti food heritage online.
  • Franchise & B2B Integration – Added dedicated pathways for franchise and B2B enquiries.
  • Social Media Development – Built consistent product-focused social media communication for the brand.
  • Digital Brand Experience – Connected website and social media to create a stronger online presence.
4.

The Impact

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The new digital setup helped Shree Raj Veg Khausa strengthen its online presence and make its products accessible to customers beyond its physical branches. The website now supports direct online ordering, marketplace discovery, and dedicated franchise and B2B enquiries, while clearly communicating the brand's Surti taste and ready-to-eat proposition.

  • 10X Growth In Online Orders
  • Online Orders Shot Up 23X In Just 8 Weeks
  • Digital Visibility For 31+ Branches Across Gujarat
  • Stronger Online Ordering Experience – Customers can discover and purchase products directly through the website.
  • Wider Product Reach – The brand now showcases its ready-to-eat Khausa products to customers across India.
  • Franchise & B2B Enquiry Support – Dedicated website journeys make it easier for potential partners and businesses to connect.
10X

Growth

23X

Online Orders Increase

Franchise & B2B

Enquiry Support

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Clients speak

“Tameta Tech સાથે કામ કરવાનો અમારો અનુભવ ખૂબ સારો રહ્યો. તેમણે અમારી Khausa બ્રાન્ડને ઓનલાઈન લાવવા માટે website થી લઈને social media સુધી સારી રીતે કામ કર્યું. Team એ અમારી જરૂરિયાત સમજીને simple અને user-friendly website બનાવી અને આખી process દરમિયાન સારી રીતે support આપ્યો.

Shree Raj Veg Khausa