Imagine if your customers could save the products they love and return later to buy them. Wouldn’t that make your Shopify store a sales powerhouse?
Running an online store is not an easy task. You want your customers to find products they like and buy them quickly. But sometimes, visitors just want to save products and think about buying later. This is where adding a wishlist in your Shopify store can help you grow your sales.
In this article, we will explain why having a wishlist is important, how it can help your business, and how you can use the best Shopify wishlist app to make it happen. If you want to learn how to make a wishlist and turn visitors into buyers, this guide is for you!
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35% of shoppers create a wishlist before buying. (Source: Baymard Institute)
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Stores with wishlists see a 20-30% increase in repeat visits. (Source: Statista)
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Customers who use wishlists are 70% more likely to buy multiple items. (Source: Retail Dive)
What is a Wishlist in a Shopify Store?
A wishlist is like a special shopping list that your customers can create on your online store. Instead of buying right away, they save the products they like. Later, they come back to buy those items.
Think of it as a digital reminder, a place where shoppers keep all their favorite things in one spot.
Why Should You Add a Wishlist to Your Shopify Store?
Adding a wishlist gives your customers a better shopping experience and helps you sell more. Let’s look at the key reasons:
1. Increases Customer Engagement
When you add a wishlist, customers spend more time on your site. They add items, check prices, and plan their purchases. This means they are more involved with your store, which increases the chance of buying.
Tip: Encourage customers to share their wishlists with friends and family, especially during holidays or birthdays. This can bring new customers to your store!
2. Boosts Repeat Visits
People often visit your store multiple times before buying. A wishlist helps them save their favorite items so they don’t have to search again.
Remember: Repeat visitors are more likely to buy than new visitors. According to Invesp, repeat customers spend 67% more than first-timers. (Source: Invesp)
3. Improves Sales Conversion
When customers see their wishlist, they get reminded to complete the purchase. This reduces abandoned carts and boosts sales.
4. Builds Customer Loyalty
Customers feel special when they can create their wishlists. It shows you care about their preferences.
5. Helps You Understand Customer Preferences
You can see which products are saved most often. This data helps you stock popular items or create special offers.
What Are the Benefits of a Wishlist Website?
A wishlist website or a wishlist feature on your Shopify store is more than just a list. It creates a smooth, helpful experience for your customers and brings many benefits for your business:
Easy to Use
When customers visit your online store, they may find many items interesting, but might not be ready to buy immediately. A wishlist allows them to save these products easily with just one click. This means they can come back later without losing their favorites.
For example, if someone is shopping for gifts or planning a big purchase, they can save items without rushing. This convenience makes your store more user-friendly.
Personalized Shopping Experience
Customers love to feel special. When they create a wishlist, it’s like having their shopping list tailored only for them. This gives them control over their shopping decisions and helps them organize what they want.
Personalization builds trust and connection, which increases the chance that customers will return to your store again and again.
Social Sharing
One of the coolest benefits of a wishlist is that customers can share their saved items with friends or family. This can happen through email, social media, or messaging apps.
Imagine a customer sharing their wishlist for a birthday or holiday with loved ones, which spreads awareness about your store to new people and potential buyers. It’s like free advertising!
Saves Time for Customers
Without a wishlist, customers may struggle to remember or find the products they liked. A wishlist saves time by keeping everything in one place.
When they want to buy, they don’t need to search again, which reduces frustration and increases chances of completing a purchase.
Increases Sales
A wishlist helps turn interested visitors into buyers. Since customers come back to check their wishlist, they are reminded of products they want to buy. This leads to more purchases and higher sales.
Also, with features like email reminders about wishlist items, you can bring customers back who might have forgotten about their saved products.
How to Make a Wishlist in Your Shopify Store?
If you want to add a wishlist to your Shopify store, follow these simple steps to do it easily and effectively:
Step 1: Choose the Best Shopify Wishlist App
There are many apps in the Shopify App Store designed to add wishlist features. To pick the right one for your store:
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Look for apps that are easy to install and use so you don’t waste time.
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Make sure the app works well with your store’s theme and design, so the wishlist looks natural.
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Choose apps offering useful features like sharing options, reminder emails, and the ability to save products without logging in.
Some popular apps include Wishlist Plus, Gift Reggie, or Smart Wishlist.
Step 2: Install the Wishlist App
Once you select the app, install it from Shopify’s App Store. Most apps come with clear installation instructions. Usually, it involves:
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Clicking the install button
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Granting permissions
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Setting up the wishlist display (button, icon, etc.) on your product pages
Step 3: Customize Your Wishlist
After installation, customize how the wishlist looks and works:
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Make sure the wishlist button fits your site’s style.
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Test the wishlist on both desktop and mobile to ensure it works smoothly everywhere.
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Check if customers can easily add or remove items.
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Configure sharing options and reminder emails if available.
Step 4: Promote Your Wishlist Feature
Adding a wishlist won’t help much if your customers don’t know about it. Promote it well:
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Add banners or pop-ups explaining the wishlist feature.
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Mention it in your welcome emails or newsletters.
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Use social media to highlight how customers can save their favorite products.
Note: Many customers don’t discover wishlist features by themselves. Clear communication increases usage.
What is an Online Wishlist and a Digital Wishlist?
Online Wishlist
An online wishlist is a list created by customers directly on your Shopify store website. It’s accessible via the internet, so customers can view or update their wishlist anytime from any device.
This is different from a physical wish list (like a handwritten note) because it’s digital and interactive.
Digital Wishlist
The term digital wishlist usually means the same thing, but emphasizes that the wishlist is stored digitally, either in the customer’s account (if logged in) or saved via cookies or browser storage if they’re browsing as guests.
Digital wishlists provide the convenience of accessing saved items across sessions, meaning the next time the customer visits, their saved products are still there.
Both types make it easier for customers to remember and organize products they want to buy later.
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How Wishlist Can Help Your Shopify Development and Growth?
If you want your Shopify store to grow and succeed, adding wishlist functionality is an important step in your Shopify development strategy.
Here’s how it helps:
Builds a User-Friendly Store
Wishlist features improve your store’s usability. When customers find it easy to save items and return later, they enjoy their shopping experience more. This makes your store stand out.
Increases Customer Satisfaction
Customers feel cared for when they can save their favorite items. This leads to higher satisfaction, better reviews, and more word-of-mouth recommendations.
Provides Valuable Data for Your Business
Wishlist data shows you which products are popular or trending. You can use this information to:
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Stock up on popular items
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Create special promotions
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Understand customer preferences better
Attracts Repeat Sales and Loyal Customers
When customers use wishlists, they are more likely to return and buy. This helps you build a loyal customer base and steady sales growth.
Working with a Shopify Development Partner
If you’re not a developer, working with a Shopify development partner can help you integrate wishlist features smoothly and customize them as needed. They can make sure the wishlist works perfectly on your store and supports your business goals.
Wishlist Features to Look for in Shopify Development
When you select a wishlist app or hire a developer to build a custom wishlist, make sure it includes these features for the best results:
Save Products Without Login
Many customers want to browse quickly without registering. Allowing users to save items without creating an account makes it easier for them to start using wishlists right away.
Share Wishlist
Sharing options let customers send their wishlist to friends or family via email or social media. This helps spread your store’s reach organically.
Reminders
Wishlist reminder emails gently prompt customers to come back and buy their saved items. This reduces cart abandonment and increases sales.
Sync Across Devices
Customers expect their wishlist to be available on any device they use — phone, tablet, or computer. Syncing ensures they can save on one device and buy on another seamlessly.
Analytics
Good wishlist tools give you reports on:
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Which products are saved the most
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How many users are actively using wishlists
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Conversion rates from wishlist to purchase
This data helps you make smarter business decisions.
Tips to Use Wishlist to Boost Your Shopify Store Sales
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Promote Wishlist Everywhere – Use banners, popups, and emails to tell customers about wishlist.
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Use Wishlist Data Smartly – Offer discounts on popular saved items.
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Encourage Sharing – Make it easy for users to share their wishlist with friends.
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Send Cart Recovery Emails – Remind customers about wishlist items they didn’t buy.
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Keep Wishlist Simple – Don’t make it hard for users to save or remove items.
Remember - Adding a wishlist is not just a fancy feature. It’s a powerful tool that connects your customers to your store and increases your sales.
"A wishlist transforms a casual visitor into a loyal buyer by giving them control over their shopping journey."
FAQS
1. What is a wishlist, and why do I need it in my Shopify store?
- A wishlist is a special list where your customers save products they like but are not ready to buy yet. It helps them remember and come back later to buy. Adding a wishlist makes your store friendly and can help you sell more.
2. How does a wishlist help increase sales?
- When customers save items in their wishlist, they visit your store again to buy those products. This brings more repeat visits and more sales. Also, reminder emails about wishlist items can encourage customers to complete their purchase.
3. Can I add a wishlist without being a technical expert?
- Yes! You can add a wishlist using easy apps from the Shopify App Store. These apps don’t need coding skills. But if you want a custom wishlist, a Shopify development partner can help you set it up.
4. What is a Shopify development partner?
- A Shopify development partner is an expert or a company that helps you build or improve your Shopify store. They can add special features like a wishlist, fix problems, or design your store to look great.
5. How do I choose the best Shopify wishlist app?
- Look for an app that is easy to install, works well on phones and computers, and lets customers save, share, and get reminders for their wishlist. Reading reviews and asking your Shopify partner for suggestions can help.
Conclusion
If you want your Shopify store to grow and succeed, don’t wait to add a wishlist. It helps your customers save, share, and buy products easily. It increases engagement, repeat visits, and sales.
Work with a good Shopify development partner or use the best Shopify wishlist app to start today.
Want to grow your Shopify store and sell more? Tameta Tech can help! We build easy-to-use wishlist features and other cool tools that make your customers happy and boost your sales. Contact us today and watch your online store shine. Let’s grow your business together!
Your customers will thank you, and so will your sales reports!
