In today’s digital world, having a well-designed real estate website is essential for attracting and keeping potential customers. For a real estate business, a good property listing is what makes your website unique.
Whether you own a real estate agency or are an individual agent, learning how to design a property listing can make a big difference in your online presence.
If you’re planning to make your real estate website unique, here’s a step-by-step guide to designing a property listing that converts. Follow these tips to capture the attention of users and make your website more effective.
Why Designing a Property Listing Matters
In the competitive world of real estate, the way you design a property listing can make or break your website’s success. Research shows that 93% of buyers start their property search online.
If your property listing isn’t easy to read or doesn’t have what people are looking for, visitors may leave your website and go somewhere else. That’s why a well-designed property listing is so important.
Key Steps to Design a Property Listing That Works
1. Focus on the Essentials
The first step to designing a property listing is making sure it includes all the necessary details. Users need information like:
- Property type (house, apartment, land, etc.)
- Location (city, neighborhood, etc.)
- Price and any extra fees
- Property size (in square feet or meters)
- Number of bedrooms and bathrooms
People searching for homes want quick access to these details. Making them easy to find will improve user experience and increase the chances of keeping visitors on your website.
“Great design is a multi-layered relationship between human life and its environment.” — Naoto Fukasawa
2. Use High-Quality Images
Images play a huge role in real estate listings. People looking for homes are visual, and pictures help them imagine living on the property. Research shows that homes with high-quality photos sell 32% faster than those with lower-quality images. To design an effective property listing, make sure your images are:
- High-resolution and clear
- Showing different parts of the property, like the kitchen, living room, bedrooms, and bathrooms
- Professionally taken, if possible
Many website development companies specialize in designing layouts that showcase images well. If you’re working with a website development company, ask them to make sure images are shown in the best light.
3. Add a Detailed Property Description
People appreciate details, especially when they’re thinking of making a big purchase like a home. After the basic details, a good property listing should include a detailed description. In this part, describe:
- The features of the property (for example, hardwood floors, modern kitchen, large backyard)
- The neighborhood and nearby amenities (such as schools, parks, shopping centers)
- Any unique features (like a balcony with a view, garage space, etc.)
A detailed description doesn’t just inform buyers; it also helps your listing appear in more search results. This is called SEO (search engine optimization) and can attract more visitors.
4. Include a Map and Nearby Amenities
When you design a property listing, adding a map is very helpful. Users like knowing where a property is located and what’s nearby. Including a map will make it easy for buyers to understand the location and see things like:
- Proximity to schools
- Nearby hospitals
- Access to public transportation
- Shopping and dining options
This small detail can make a big difference, as it gives potential buyers more information at a glance.
5. Make Navigation Easy with Filters
If you have multiple listings on your website, make it easy for users to find what they’re looking for. A good design for a property listing should include filters, such as:
- Price range
- Property type
- Location
- Number of bedrooms and bathrooms
Filters help users to narrow down their choices and find listings that match their preferences, which makes browsing a lot easier.
6. Add Clear Call-to-Action Buttons
Call-to-action buttons are an important part of a real estate website. When you design a property listing, you want users to easily understand what to do next. Some good call-to-action buttons are:
- Schedule a Tour – for people who want to see the property in person.
- Contact Agent – makes it easy for users to ask questions.
- Save Listing – Help users save properties they like.
Tip: A website development company can help you place these buttons in a way that looks good and encourages action.
7. Include Virtual Tours for More Engagement
Virtual tours are becoming very popular in real estate. Real estate listings with virtual tours get 87% more views. This feature allows potential buyers to view the property in a 360-degree view without having to visit in person. This is a big plus for people moving from far away or those who are busy.
8. Keep the Design Clean and Simple
When designing a property listing, less is often more. Too many colors, fonts, or details can overwhelm users. A clean, easy-to-read design is best. Consider these design tips:
- Use a lot of white space to keep the page looking open.
- Stick to two or three colors that match your brand.
- Choose simple, easy-to-read fonts for all text.
9. Make Sure the Listing is Mobile-Friendly
Most people search for properties on their phones. If your property listing isn’t mobile-friendly, you might lose many visitors. According to statistics, over 51% of users search for real estate on mobile devices. To design an effective property listing, make sure it’s easy to view on both mobile and desktop devices.
Extra Tips for Designing a Property Listing
- Add Reviews: If possible, add reviews from past clients. They help build trust and show that you’re reliable.
- Highlight Discounts or Special Offers: If there’s a discount or special offer, make it stand out. This will grab the buyer’s attention.
- Show Recently Viewed Listings: A "Recently Viewed" section helps users quickly find properties they’ve looked at before.
Things to Remember While You Design a Property Listing
- Make it Easy to Contact You: Include your contact information, such as an email, phone number, and office address. A live chat option is a plus!
- Keep the Property Listing Up-to-Date: Update your listings regularly to remove properties that are sold or unavailable.
- Work with a Professional Website Development Company: A website development company can help create a professional look for your real estate website, especially if you’re not sure where to start.
Benefits of Hiring a Website Development Company for Real Estate Websites
Working with a website development company can make a huge difference in how your property listings look and perform. Professionals know how to create an attractive design, add useful features, and optimize the site for search engines. When you hire a website development company, they can make your site easier to use and more likely to attract customers.
Did You Know? Websites that are professionally designed can increase user engagement by up to 200%.
FAQS
1. Why is it Important to Design a Good Property Listing?
- A well-designed property listing helps people find the information they need about a property quickly. This keeps them interested and makes them more likely to contact you or book a tour. Good property listings also make your website look professional and can bring in more visitors.
2. What Basic Information Should Every Property Listing Include?
- Every property listing should include details like the property type (like a house or apartment), location, price, size, and the number of bedrooms and bathrooms. Adding this information makes it easy for people to decide if they want to know more about the property.
3. How Many Pictures Should I Add to a Property Listing?
- It’s best to add 5-10 high-quality pictures of the property. Show important areas like the living room, kitchen, bedrooms, bathrooms, and outdoor spaces. Good pictures help people imagine living on the property, which makes them more interested.
4. What’s the Purpose of a Map in a Property Listing?
- A map shows where the property is located and helps users see nearby places, like schools, parks, and shops. This helps people know if the property is in a location they like, which can be a big deciding factor for buyers.
5. What are “Filters” in a Property Listing?
- Filters let users search for properties based on their preferences, like price range, location, and property type. Filters make it easier for visitors to find listings that match what they’re looking for, which saves them time and keeps them on your website longer.
Conclusion
When you design a property listing, your main goal should be to make it easy and appealing for users. A well-designed listing not only keeps visitors on your site but also increases your chances of making a sale. By focusing on the right information, adding quality images, and using clear calls to action, you can create property listings that are both beautiful and effective.
Looking to make your real estate website stand out? Tameta Tech can help! Our expert app development team creates user-friendly, eye-catching property listings that boost customer interest. From custom designs to mobile-friendly layouts, we bring your vision to life. Start attracting more clients with Tameta Tech today!
Whether you’re designing the listing yourself or hiring a website development company, following these tips will help you stand out in the competitive real estate market. Happy designing!
