The Black Friday and Cyber Monday (BFCM) shopping season is one of the biggest opportunities for e-commerce businesses to boost their sales. If you're running a Shopify store, this is your moment to shine! With the right strategies, you can grow Shopify sales this BFCM and make the most of the shopping frenzy. Let’s jump into some simple, but powerful tips to help you get ahead!
Tips to Grow Shopify Sales
1. Optimize Your Store for Mobile
Why it matters: More than 70% of online shopping is done on mobile devices, and this number spikes during BFCM. If your store isn’t mobile-friendly, you’re missing out on a huge chance to grow Shopify sales this BFCM.
Make sure your Shopify store loads quickly, looks great, and is easy to use on smartphones. You don’t want potential customers to leave just because they can’t navigate your site properly.
Tip: Test your store on different devices and browsers before the big sale. You can also use Shopify’s built-in mobile optimization features.
2. Create Urgency with Countdown Timers
Nothing says “buy now” like a ticking clock! Adding countdown timers for special deals during BFCM helps to create urgency. When people feel like they might miss out, they’re more likely to make a purchase quickly, which is a smart way to grow Shopify sales.
Example: Use a banner at the top of your site counting down the hours until the sale ends. You can even have a timer for when certain items go out of stock.
“Urgency is one of the best ways to boost conversions and sales, especially during major sales events like BFCM.” – Sales Expert
3. Offer Exclusive BFCM Discounts
Everyone loves a good deal, and exclusive discounts can help grow Shopify sales this BFCM. Offer something unique that customers can’t find at any other time. For example, you could offer a 25% off discount code only available during BFCM.
Tip: Combine discounts with free shipping for an irresistible offer. Many buyers abandon their carts because of high shipping costs, so offering free shipping during BFCM could give you a competitive edge.
Note: According to a recent report, offering free shipping during big sales events like BFCM can increase sales by 10-20%.
4. Use Email Marketing
Email marketing is still one of the best ways to reach your audience. Email campaigns generate 30% of all e-commerce revenue during BFCM! If you want to grow Shopify sales, make sure you’re sending emails to your subscribers with information about your upcoming deals.
Tip: Create an email sequence that builds excitement. Start with a “coming soon” email, followed by sneak peeks of your deals, and finally, send a reminder when the sale is live.
"The ROI on email marketing during BFCM is unmatched, often generating $44 for every $1 spent." – Marketing Expert
5. Highlight Customer Reviews and Testimonials
Trust is a huge factor in online shopping, and showing off customer reviews can grow Shopify sales by building that trust. Before BFCM, make sure your product pages display plenty of reviews. Seeing other people’s positive experiences makes new shoppers more likely to buy.
Note: A study found that 93% of customers read online reviews before making a purchase, so don’t underestimate the power of reviews!
6. Collaborate with a Shopify Development Partner
Sometimes, you need expert help to boost your sales. A Shopify Development Partner can help you fine-tune your store, optimize your website, and even set up custom features that give you a competitive edge during BFCM. Whether it’s creating a smoother checkout process or enhancing site speed, a Shopify Development Partner can be a game-changer.
Tip: If you haven’t already, now might be a great time to collaborate with a Shopify Development Partner to ensure everything is in place before BFCM begins.
7. Bundle Your Products
Another great way to grow Shopify sales is by offering product bundles. Shoppers love getting more for their money, and bundling related products at a discount can lead to higher order values. For example, if you sell clothing, you could bundle a top and bottom at a special BFCM price.
Tip: Make sure your bundles are easy to find by highlighting them on your homepage or creating a special “BFCM Bundles” section.
Note: Product bundling can increase your average order value by 20-30%, making it a smart move for BFCM.
8. Use Social Media to Build Hype
Social media is a powerful tool for creating excitement before BFCM. Use platforms like Instagram, Facebook, and TikTok to tease your upcoming sales, showcase products, and build anticipation.
Tip: Create engaging content like countdown posts, behind-the-scenes videos, or sneak peeks of your deals. You can even partner with influencers to help spread the word.
"Shoppers are more likely to buy from brands they follow on social media, especially when there’s a limited-time offer like BFCM." – Social Media Expert
9. Ensure Your Site Can Handle Traffic Surges
Imagine your site crashing on the busiest shopping day of the year! It’s crucial to ensure your Shopify store can handle a large volume of visitors during BFCM. A slow or downed website means lost sales, so test your site’s performance well in advance.
Tip: Use Shopify’s built-in tools or consult with a Shopify Development Partner to run load tests and make any necessary upgrades.
Note: During BFCM, online retailers can see a 50-100% increase in website traffic. Make sure you’re ready!
10. Retarget Abandoned Carts
Abandoned carts are inevitable, but they don’t have to mean lost sales. Use retargeting campaigns to remind customers about the items they left behind. A simple email or ad can bring them back to complete their purchase.
Tip: Provide a small additional discount to encourage shoppers to finalize their purchase. Something as simple as “10% off your abandoned cart” can be enough to close the sale.
Also Read - Top 7 Innovative Ways to Use Product Options in Your Online Store
11. Personalize the Shopping Experience
People love it when things feel personal. Use data like browsing history or past purchases to recommend products that match their interests. Personalized recommendations can grow Shopify sales by making the shopping experience more customized.
Note: Personalized product recommendations account for 31% of e-commerce revenue.
12. Prepare for Returns and Customer Support
Lastly, don’t forget about the post-BFCM experience. Provide a clear and easy return policy, and make sure your customer support team is ready to handle any inquiries. Great post-purchase support can lead to loyal, returning customers.
FAQS
1. How can I make my Shopify store ready for BFCM?
- To get your store ready, start by making sure it's mobile-friendly, as most shoppers will be using their phones. Add countdown timers to create urgency, and highlight your BFCM deals so customers can find them easily. Consider working with a Shopify Development Partner to fine-tune everything before the big sale.
2. Why should I use countdown timers during BFCM?
- Countdown timers help create urgency. When shoppers see time running out, they feel like they need to act fast to grab the deal, which can help you grow Shopify sales during BFCM.
3. How do I use email marketing to grow my sales?
- Send emails before and during BFCM to keep your customers excited. You can send them sneak peeks of your deals, countdowns to when the sale starts, and reminders once the sale is live. Email marketing can increase sales by reaching your audience directly.
4. Should I offer free shipping during BFCM?
- Yes! Many customers abandon their carts because of shipping costs. Offering free shipping during BFCM is a great way to encourage more people to complete their purchases and help grow Shopify sales.
5. What are product bundles, and why should I offer them?
- Product bundles are groups of related products that you sell together at a discount. Shoppers love getting more for their money, and bundling products can help increase your average order size, especially during BFCM.
Conclusion
By following these tips, you’ll be well on your way to growing Shopify sales this BFCM. From optimizing for mobile to collaborating with a Shopify Development Partner, every small step can make a big difference. With preparation, creativity, and a focus on customer satisfaction, this BFCM could be your store’s best sales season yet!
Ready to boost your Shopify sales this BFCM? Let Tameta Tech, your trusted Shopify Development Partner, help you prepare for the biggest sales season! From mobile optimization to custom solutions, we’ve got you covered. Let’s make your BFCM a success contact us today and grow your business with us!
Let’s get ready and make this BFCM your most successful one ever!
